Geum-Sik Pyeon, Department of Business Administration, Tong-Myung University, Busan, Korea
Soon-Bok Hong, Department of Business Administration, Tong-Myung University, Busan, Korea
In this research, regarding the directionality for continuously expanding the CSR activities of the universities and the effects resulting from the CSR activities, by determining the influence relationships among the social responsibility activities of the universities, the images of the universities, and the level of the organizational loyalty, it is intended to research whether they can have the positive influences on the work activities through the overcoming of the psychological sense of insecurity and the proactive behavior on the part of the university employee. In order to accomplish the purpose of the research, by utilizing the statistical package program of SPSS, the analyses of the level of the feasibility and the level of the reliability of the survey and the multiple regression analysis for the verification of the hypothesis had been carried out. And, regarding the results that were obtained through an empirical analysis, it appeared that the ethical responsibility activity and the legal responsibility activity of the social responsibility activity were the factors that had an influence on the image of the university. And it appeared that the philanthropic responsibility activity and the economic responsibility activity did not have an influence on the image of the university. And, also, it appeared that the image of the university after the social responsibility activity of the university had a positive influence on the level of the organizational loyalty. It is judged that, in the researches in the future, if the empirical researches with the students, who can be said to be the main agents of the universities, as the subjects get proceeded with, an even better meaning can be presented.
Educational Institution, University, Corporate Social Responsibility, Organizational Trust, Organizational Commitment
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APA:
Pyeon, G.-S., & Hong, S.-B. (2020). A Study on the Relationships between the Social Responsibility Activities of the University, the Image of the University, and the Level of the Organizational Loyalty. Journal of Humanities Research and Methodology (JHRM), ISSN: 2652-6034, NADIA, 1(1), 21-26. doi: 10.33832/jhrm.2020.1.1.04.
MLA:
Pyeon, Geum-Sik, et al. “A Study on the Relationships between the Social Responsibility Activities of the University, the Image of the University, and the Level of the Organizational Loyalty.” Journal of Humanities Research and Methodology, ISSN: 2652-6034, NADIA, vol. 1, no. 1, 2020, pp. 21-26. JHRM, http://article.nadiapub.com/JHRM/vol1_no1/4.html.
IEEE:
[1] G.-S. Pyeon, and S.-B. Hong, "A Study on the Relationships between the Social Responsibility Activities of the University, the Image of the University, and the Level of the Organizational Loyalty." Journal of Humanities Research and Methodology (JHRM), ISSN: 2652-6034, NADIA, vol. 1, no. 1, pp. 21-26, Apr 2020.
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