Enhancing Visitor Engagement Through Transparent Web Metering with Identity Management Systems

[ 31 October 2021 | vol. 14 | no. 2 | pp. 1-10 ]

About Authors:

Gianluigi Ferrari
-University of Parma, Italy

Abstract:

Web Metering is a strategic approach aimed at assessing how various types of content and services are presented to and engaged with by visitors. In this paper, we propose an innovative visitor-centric voucher scheme that effectively incorporates a web metering function through the use of advanced identity management system solutions. This approach is designed to run seamlessly in the background, ensuring a smooth and transparent experience for visitors, who may not even be aware of the metering process taking place. The scheme capitalizes on the robust security features inherent in modern identity management systems, enabling a secure and reliable method of tracking content exposure. By employing state-of-the-art authentication protocols, the proposed scheme not only enhances the visitor's experience but also provides verifiable evidence of web metering activities. This evidence can be critical for organizations looking to analyze visitor engagement and optimize their content delivery strategies. Overall, this paper articulates a comprehensive framework that harmoniously blends security, privacy, and visitor engagement analytics.

Keywords:

Identity Management Systems; Web Metering; Visitor-centric Voucher Scheme; Visitor Engagement

 

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