ANALYSIS OF THE SITUATION CONNOTATION ON THE EXAMPLE OF ASSESSING THE REACTION OF SOCIETY: SOCIAL MEDIA DATA

[ 30 Sept 2020 | vol. 13 | no. 3 | pp. 37-44 ]

About Authors:

Alexander A. Kharlamov and Maria Pilgun
-Institute of Higher Nervous Activity and Neurophysiology, RAS
-Institute of Linguistics, RAS

Abstract:

The goal of the study is to demonstrate a method for automated determination of the connotation of linguistic units, based on the neural network paradigm for the use of neural-like elements with temporary summation of signals. Objectives: the analysis of the situation connotation related to the construction of the Kommunarskaya metro line in Moscow using the example of evaluating the reaction of society according to social media data. Methods: the study involved a cross-disciplinary approach using neural network technologies. Findings: the reactions of society and the users’ attitude were analyzed, as well as the reasons for the residents’ negative perception; conflict zones and the level of social stress were revealed. Application: the proposed methodology can be used in predictive analytics.

Keywords:

Neural Network Approach, Social Media, Perception, Connotation, Psycholinguistics

 

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