DEVELOPMENT OF A REVENUE COLLECTION MODEL FOR UBIQUITOUS ADVERTISING

Published 30 november 2020 •  vol 144  • 


Authors:

 

Safiriyu Ijiyemi Eludiora, Department of Computer Science and Engineering, Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria
Fatai Adesina Anifowose, Center for Petroleum and Minerals, Research Institute, King Fahd University of Petroleum and Minerals, Dhahran 31261, Saudi Arabia

Abstract:

 

The newspaper industry is facing a new innovation viz. publishing news using the e-paper technology; which has the potential of replacing the printed newspaper in the future, heavily reducing production and distribution costs, thereby attracting the interest of the industry. The e-paper technology has much useful potential applicable in the print media. The e-paper technology will make newspapers more ubiquitous than before. It is the ubiquity of newspapers that makes them a better channel for advertisement. Newspaper publishers rely on advertisers to generate much of their revenue. This paper discusses the challenges facing the revenue collection in ubiquitous information environments such as the need to have advertisement revenue collection models while proposing a Pay As You REad (PAYRE) model which emulates the prepaid methods used by the Global Satellite for Mobile (GSM) operators. The results of the model simulation proved that the model will address the revenue collection problem.

Keywords:

 

E-Paper Technology, Download Protocol, PAYRE Model, Revenue Collection, Ubiquitous Advertising

References:

 

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Citations:

 

APA:
Eludiora, S. I., & Anifowose, F. A. (2020). Development of a Revenue Collection Model for Ubiquitous Advertising. International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, 144, 35-48. doi: 10.33832/ijast.2020.144.03.

MLA:
Eludiora, Safiriyu Ijiyemi, et al. “Development of a Revenue Collection Model for Ubiquitous Advertising.” International Journal of Advanced Science and Technology, ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 144, 2020, pp. 34-48. IJAST, http://article.nadiapub.com/IJAST/Vol144/3.html.

IEEE:
[1] S. I. Eludiora, and F. A. Anifowose, "Development of a Revenue Collection Model for Ubiquitous Advertising." International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 144, pp. 35-48, November 2020.