[1] Kotler, P., “Marketing Management”, Upper Saddle River, New Jersey, Pearson Education, (2003).
[2] Pavlou, P. A. and Stewart, D. W., “Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda”, Journal of Interactive Advertising, vol. 1, no. 1, (2000), pp. 62-78.
[3] Hoffman, D. L. and Novak, T. P., “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”, Journal of Marketing, vol. 60, no. 3, (1996), pp. 50-68.
[4] Akesson, C. I. and Eriksson, M., “Ubiquitous Advertising Challenges Mobile Business”, Proceedings of the 7th International Conference on Mobile Business (ICMB '08), (2008), pp. 9-18.
[5] Lyytinen, K. and Yoo, Y., “Research Commentary: The Next Wave of Normadic Computing”, Information Systems Research, vol. 13, no. 4, (2002), pp. 377-388.
[6] Prismo, “Screen Comparison”, Available online: http://www.prismo.ch/comparisons/notebook.php, 2006, Accessed September 17, 2009.
[7] Hoffner, R., “Display Resolution TV Technology.com” Available online: http://www.tvtechnology.com/features/Tech-Corner/f_technology_corner-04.07.04.shtml, 2004. Accessed September 17, 2009.
[8] iRex, 2006 Technical Specs, Available online: http://www.irextechnologies.com/products/iliad/specs, Accessed October 4, 2009.
[9] Sony, Sony Reader, Available online: www.sonystyle.com/, 2006, Accessed Oct. 4 2009.
[10] The Economist Blog, “The Future of Newspapers: Who killed the Newspapers”, Available online: http://www.economist.com/node/7830218?story_id=7830218, 2004, Accessed August 26, 2009.
[11] Ranganathan, A. and Campbell, R. H., “Advertising in a Pervasive Computing Environment”, Proceedings of the 2nd International Workshop on Mobile Commerce, ACM Press, (2002), pp. 10-14.
[12] Boczkowski, P. J., “The Development and Use of Online Newspapers: What Research Tells Us and What We Might Want to Know”, L. Lievrouw, and S. Livingstone (Eds.), in The Handbook of New Media, citeulike, (2002).
[13] Komulainen, H., “Business Models in the Emerging Context of Mobile Advertising”, Frontiers of e-Business Research, (2004), pp. 590-605.