Published 30 sep 2019 •  vol 130  • 



Tonny Hendratono, Universitas Bunda Mulia, Jakarta, Indonesia
Supina, Universitas Bunda Mulia, Jakarta, Indonesia
Suhendroyono, Sekolah Tinggi Pariwisata Ambarrukmo, Indonesia
M. Syafulloh, Sekolah Tinggi Pariwisata Ambarrukmo, Indonesia
Andiko Priyono, Sekolah Tinggi Pariwisata Ambarrukmo, Indonesia
Damiasih, Sekolah Tinggi Pariwisata Ambarrukmo, Indonesia



The Growth of the online travel agent is driven by the increase in Internet penetration, rise in disposable income of people in emerging markets, and ease of comparing a variety of travel options online. Market players are introducing innovative travel and vacation package deals to assist travelers' in making sound travel decisions as per their spending capability, such as affordable packages for international destination, discounts on car rentals and cash back on international flights. In Indonesia, the growth of Online Travel Agent is more than emerging, it is like a sky-jet, conventional travel agents in Indonesia realize that they cannot ignore the onslaught of Internet technology development along with its users. So, they are willing to add an online service system to their travel agent, therefore they need a suitable example of a well-established online travel agent, so they can adapt the positive aspects and fix the negative aspects. With technological advances, consumer behavior, supply chain support, and specific knowledge possessed by a conventional travel agent before, as they browse to the online world when they have the right strategy, they can become very powerful. Internet will no longer be a threat to conventional travel agents. Learning strategy from well-established online travel agents can be a perfect reference for conventional travel agents that will provide online service system on what matters will affect repurchase intention, then further explore and improve those aspects that can be learned as an example for its success in the future.



Advertising, Price, E-Service Quality



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Hendratono, T., Supina, Suhendroyono, Syafulloh, M., Priyono, A., & Damiasih (2019). The Influence of Advertising, Price, and E-Service Quality to Repurchase Intention to Online Travel Agent Users. International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, 130, 141-150. doi: 10.33832/ijast.2019.130.13.

Hendratono, Tonny, et al. “The Influence of Advertising, Price, and E-Service Quality to Repurchase Intention to Online Travel Agent Users.” International Journal of Advanced Science and Technology, ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 130, 2019, pp. 141-150. IJAST,

[1] T. Hendratono, Supina, Suhendroyono, M. Syafulloh, A. Priyono and Damiasih “The Influence of Advertising, Price, and E-Service Quality to Repurchase Intention to Online Travel Agent Users.” International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 130, pp. 141-150, Sep. 2019.