I Made Sudjana, Sekolah Tinggi Pariwisata Bali Internasional, Denpasar, Bali, Indonesia
I Komang Gde Bendesa, Udayana University, Bali, Indonesia
Anak Agung Suryawan Wiranatha, Udayana University, Bali, Indonesia
Sanur is well-known as morning of the world from Bali, because of the exotic beauty of morning atmosphere on sloping white sand beach. Such beach condition is very suitable for family recreation. Sanur also has so many cultural traditions that are still preserved until today. The problem on this study is how to implement competitive strategy to improve the competitiveness of tourism in Sanur tourism area in Bali. The purpose of this study is to point out the importance of choosing the right competitive strategy and its impact on the change of tourism and consumption in tourist destination, as well as its benefits toward comprehensive economic development. Therefore, in order to be competitive, tourist destination offered to tourists should give superior experience compared to other tourist destinations. In order to attract potential tourists and to make them choose the right choice, the development and implementation of competitive strategy for competitiveness in Sanur-Bali as tourist destination become very important.
Competitive strategy; competitiveness; Tourist Destination; Sanur
[1] Indonesian Statistical Bureau, Bali Province. 2016.
[2] Culture and Tourism Office, Regional Bali, 2015.
[3] Nusantini, Ni Luh Ayu. "Atribut Destinasi Yang Mempengaruhi Loyalitas Wisatawan Berkunjung Ke Kawasan Sanur." Jurnal Master Pariwisata (JUMPA) (2016).
[4] Hendrayana, Made. "Strategi Pengembangan Makanan Tradisional Bali Pada Hotel Di Kawasan Sanur." Universitas Udaya Denpasar (2011).
[5] Budiasa, I. Wayan, et al. "The role of the Subak system and tourism on land use changes within the Saba watershed, Northern Bali, Indonesia." J ISSAAS 21.2 (2015): 31-47.
[6] Ritchie, JR Brent, and Geoffrey Ian Crouch. The competitive destination: A sustainable tourism perspective. Cabi, 2003.
[7] Evans, N., Stonehouse, G., and Campbell, D. Strategic management for travel and tourism. Taylor & Francis, 2012.
[8] Poon, A. Tourism, technology and competitive strategies. CAB international, 1993.
[9] d'Hauteserre, A-M. "Lessons in managed destination competitiveness: the case of Foxwoods Casino Resort." Tourism Management 21.1 (2000): 23-32.
[10] Dwyer, L., and Kim, C. "Destination competitiveness: determinants and indicators." Current issues in tourism 6.5 (2003): 369-414.
[11] Enright, M.J., and Newton, J. "Tourism destination competitiveness: a quantitative approach." Tourism management25.6 (2004): 777-788.
[12] Cracolici, M.F., and Nijkamp, P. "The attractiveness and competitiveness of tourist destinations: A study of Southern Italian regions." Tourism management 30.3 (2009): 336-344.
[13] Gomezelj, D.O., and Mihalič, T. "Destination competitiveness—Applying different models, the case of Slovenia." Tourism management 29.2 (2008): 294-307.
[14] Koh, K.Y., and Hatten, T.S. "The tourism entrepreneur: The overlooked player in tourism development studies." International Journal of Hospitality & Tourism Administration 3.1 (2002): 21-48.
[15] Golembski, G., and Olszewski, M. "The Spas of Salt Mine Bochnia ea Polish case." Innovation and entrepreneurship. Strategies and processes for success in tourism (2010): 135-149.
[16] Wang, Y., and Krakover, S. "Destination marketing: competition, cooperation or coopetition?" International Journal of Contemporary Hospitality Management 20.2 (2008): 126-141.
[17] Pernecky, T., and Jamal, T. "(Hermeneutic) phenomenology in tourism studies." Annals of Tourism Research37.4 (2010): 1055-1075.
[18] Riley, R.W., and Love, L.L. "The state of qualitative tourism research." Annals of tourism research 27.1 (2000): 164-187.
[19] Deci, E.L., and Ryan, R.M. "Intrinsic motivation." The corsini encyclopedia of psychology (2010): 1-2.
[20] Goodson, L., and Phillimore, J. "The inquiry paradigm in qualitative tourism research." Qualitative research in tourism. Routledge, 2004. 48-63.
[21] Denzin, N.K., and Yvonna S. Lincoln. "Introduction: The discipline and practice of qualitative research." (2008).
[22] Dwyer, L, et al. "Attributes of destination competitiveness: A factor analysis." Tourism analysis 9.1-2 (2004): 91-101.
[23] Hidayat, A. Implementasi Kebijakan Pariwisata Dalam Perspektif General Agreement on Trade in Services (GATS) Suatu Studi di Kota Bandung. Disertasi. Program Pascasarjana Universitas Padjadjaran. Bandung. (2003).
[24] Hermana. Pengaruh Perencanaan stratejik kepariwisataan sebagai salah satu determinan manajemen publik terhadap pengembangan kepariwisataan Provinsi Banten. Disertasi. Program Pascasarjana Universitas Padjadjaran. Bandung. (2006).
[25] Wiyadi, I. Strategi Public Relations Dalam Membentuk Persepsi, Sikap dan Preferensi Wisatawan Mancanegara Serta Pengaruhnya Terhadap Pemosisian Industri Pariwisata Nasional. Disertasi. Program Pascasarjana Universitas Padjadjaran. Bandung. (2006).
[26] Suryahadi, Y. Analisis Persepsi dan Preferensi Konsumen Terhadap Kawasan Taman Nasional Kepulauan Seribu. Disertasi. Program Pascasarjana Institut Pertanian Bogor. Jawa Barat. (2009).
[27] Lopes, S.D.F. "Destination image: Origins, developments and implications." PASOS. Revista de Turismo y Patrimonio Cultural 9.2 (2011): 305-315.
[28] Mehmetoglu, M. "Typologising nature-based tourists by activity—Theoretical and practical implications." Tourism management 28.3 (2007): 651-660.
[29] Jaini, N., Anuar, A.N.A, and Daim, M.S. "The practice of sustainable tourism in ecotourism sites among ecotourism providers." Asian Social Science 8.4 (2012): 175.
[30] Soeroso, A. Pengembangan Pariwisata Hijau Di Wilayah Kaliurang-Kaliadem. https://library.binus.ac.id. (2008).
[31] Arida, N.K. Meretas Jalan Ekowisata Bali Dan Kabupaten Paser Provinsi Kalimantan Timur”, Disertasi. Program Pascasarjana IPB, Bogor. (2009).
[32] Pike, S., and Page, S.J. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature." Tourism management 41 (2014): 202-227.
[33] Robinson, Peter. Tourism: The key concepts. Routledge, 2012.
[34] Warpani, S.P., and Warpani, I.P. Pariwisata dalam tata ruang wilayah. Penerbit ITB, 2007.
[35] Yoeti, O. "A. 1996." Pengantar Ilmu Pariwisata.
[36] Larsen, S. "Aspects of a psychology of the tourist experience." Scandinavian Journal of Hospitality and Tourism7.1 (2007): 7-18.
[37] Bieger, T., and Laesser, C. "Information sources for travel decisions: Toward a source process model." Journal of Travel Research 42.4 (2004): 357-371.
[38] Gursoy, D., and McCleary, K.W. "An Integrative Model of Tourists’information Search Behavior." Annals of tourism research 31.2 (2004): 353-373.
[39] Xiang, Z., and Gretzel, U. "Role of social media in online travel information search." Tourism management 31.2 (2010): 179-188.
[40] Leung, D, et al. "Social media in tourism and hospitality: A literature review." Journal of travel & tourism marketing 30.1-2 (2013): 3-22.
[41] Munar, A.M., and Jacobsen, J.K.S. "Trust and involvement in tourism social media and web-based travel information sources." Scandinavian Journal of Hospitality and Tourism 13.1 (2013): 1-19.
[42] Zehrer, A., Crotts, J.C., and Magnini, V.P. "The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm." Tourism management32.1 (2011): 106-113.
[43] Peter, M., and Sherman, V. "Innate differences in singing behaviour of sparrows reared in isolation from adult conspecific song." Animal Behaviour 33.1 (1985): 57-71.
[44] Ariwangsa. 2012. Mountain Bike Park di Area Hutan Bedugul – Baturiti: Sebuah Potensi yang Bagus dari Pariwisata Olahraga dan Petualangan?’ Tesis. Program Pascasarjana Universitas Udayana. Bali.
[45] Broadaway (2012). Bicycle Tourism And Rural Community Development: An Asset Based Approach’ Journal Of Sustainable Tourism Vol. 8, No. 5.
[46] Doxiadis, C. A. "Water and environment." International Conference on Water for Peace, Washington, DC. 1967.
[47] Winarno, W.W. "Sistem Informasi Akuntansi." Edisi ke-dua, Penerbit UPP STIM YKPN, Yogyakarta (2006).
APA:
Sudjana, I. M., Bendesa, I. K. G., and Wiranatha, A. A. S. (2019). Strategy for Strengthening the Competitiveness of Tourism Destinations in Sanur-Bali. International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, 130, 127-140. doi: 10.33832/ijast.2019.130.12.
MLA:
Sudjana, I Made, et al. “Strategy for Strengthening the Competitiveness of Tourism Destinations in Sanur-Bali.” International Journal of Advanced Science and Technology, ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 130, 2019, pp. 127-140. IJAST, http://article.nadiapub.com/IJAST/Vol130/12.html.
IEEE:
[1] I. M. Sudjana, I. K. Gde Bendesa and A. A. S. Wiranatha, “Strategy for Strengthening the Competitiveness of Tourism Destinations in Sanur-Bali.” International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 130, pp. 127-140, Sep. 2019.
IJAST aims to facilitate and support research related to advanced science and technology and the applications. Our Journal provides a chance for academic and industry professionals to discuss recent progress in the areas of advanced science and technology.
