Published 30 sep 2019 •  vol 130  • 



I Made Sudjana, Sekolah Tinggi Pariwisata Bali Internasional, Denpasar, Bali, Indonesia
I Komang Gde Bendesa, Udayana University, Bali, Indonesia
Anak Agung Suryawan Wiranatha, Udayana University, Bali, Indonesia



Sanur is well-known as morning of the world from Bali, because of the exotic beauty of morning atmosphere on sloping white sand beach. Such beach condition is very suitable for family recreation. Sanur also has so many cultural traditions that are still preserved until today. The problem on this study is how to implement competitive strategy to improve the competitiveness of tourism in Sanur tourism area in Bali. The purpose of this study is to point out the importance of choosing the right competitive strategy and its impact on the change of tourism and consumption in tourist destination, as well as its benefits toward comprehensive economic development. Therefore, in order to be competitive, tourist destination offered to tourists should give superior experience compared to other tourist destinations. In order to attract potential tourists and to make them choose the right choice, the development and implementation of competitive strategy for competitiveness in Sanur-Bali as tourist destination become very important.



Competitive strategy; competitiveness; Tourist Destination; Sanur



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Sudjana, I. M., Bendesa, I. K. G., and Wiranatha, A. A. S. (2019). Strategy for Strengthening the Competitiveness of Tourism Destinations in Sanur-Bali. International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, 130, 127-140. doi: 10.33832/ijast.2019.130.12.

Sudjana, I Made, et al. “Strategy for Strengthening the Competitiveness of Tourism Destinations in Sanur-Bali.” International Journal of Advanced Science and Technology, ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 130, 2019, pp. 127-140. IJAST,

[1] I. M. Sudjana, I. K. Gde Bendesa and A. A. S. Wiranatha, “Strategy for Strengthening the Competitiveness of Tourism Destinations in Sanur-Bali.” International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 130, pp. 127-140, Sep. 2019.