Youngsang Kim, Graduate School of Information, Yonsei University, Seoul, Korea
Bong Gyou Lee, Graduate School of Information, Yonsei University, Seoul, Korea
Hoonsik Yoo, Convergence Business, Department of Newmedia, Seoul Media Institute of Technology (SMIT), Seoul, Korea
This research analyzes people’s preferences regarding gender and level of resemblance in intelligent agents (human or companion animal forms). According to the analysis, the preferences over intelligent agent’s dependent on the users’ demographical characteristics (age group, gender), frequencies of driving, and uses of cars. All users of both age groups (20’s and 30’s) responded they prefer female intelligent agents, showing that, overall, users preferred female intelligent agents. Also, users in their 30’s preferred anthropomorphic agents more so than the users in their 20’s. Users responded that they drove every day or drove 5 to 6 times a week preferred anthropomorphic agents the most compared to other users. Furthermore, female users preferred anthropomorphic agents more than male users. Lastly, users who use their cars to drive to and back from work or school preferred anthropomorphic agents the most. These analyses show that there are some significant differences between different groups of various characteristics.
Intelligent Agents, Visual Preference, Companion Animal Intelligent Agents, Age Groups
[1] G. Lugano, “Virtual Assistants and Self-Driving Cars: To what extent is Artificial Intelligence needed in Next-Generation Autonomous Vehicles?”, Proceedings of 15th International Conference on ITS Telecommunications (ITST), Warsaw, Poland, (2017) May 29-31.
[2] H. M. Kim, “KB knowledge vitamin: the development in AI technology and evolution in virtual agent service”, (2016), 16, 1-9.
[3] H. T. Yang and D. B. Kim, “Trend in intelligent personal assistant market and forecasting domestic industry impact”, Science & Technology Policy, (2017), 35, 1-30.
[4] J. Y. Kim, “The Influence of Anthropomorphised Message on Donation Intention: The Construal Level Effect”, The Korean Journal of Consumer and Advertising Psychology, (2014), 15, 649-666.
[5] K. L. Nowak and F. Biocca, “The Effect of the Agency and Anthropomorphism on Users’ Sense of Telepresence, Compresence, and Social Presence in Virtual Environments, Presence 12, (2003), 481-494.
[6] M. Kramer, R. Yaghoubzadeh, S. Kopp, K. Pitsch, “A conversational virtual human as autonomous assistant for elderly and cognitively impaired users?”, Proceeding of INFORMATIK 2013, Koblenz, Germany, (2013) September 16-20.
[7] M. S. B. Mimoun, I. Poncin, M. Garnier, “Case study—Embodied virtual agents: Analysis on reasons for failure”, Journal of Retailing and Consumer Service, (2012), 19, 605-612.
[8] https://simple.wikipedia.org/wiki/Uncanny_valley.
[9] V. Groom, C. Nass, T. Chen, A, Nielsen, J. K. Scarborough, E. Robles, “Evaluating the effects of behavioral realism in embodied agents”, International Journal Human-Computer Studies, (2009), 67, 842-849.
[10] S. J. Oh, J. H. Hwang, J. H, Yew, S.W. Hahn, “Age differences of preference for humanoid AI speakers”, Korean Journal of Cognitive Science, (2018), 29, 1-16.
[11] C. Strabmann and N. C. Kramer, “A categorization of virtual agent appearances and a qualitative study on age-related user preferences”, International Virtual Agents 10498, (2017), 413-420.
[12] H. H. Shin and H. H. Kim, “Analysis of Audience Preference for Realistic or Non-realistic Expression - Focus on Rendering Technique in 3D Animation”, Journal of Digital Design, (2013), 13, 611-620.
[13] H. J. Choi and J. K. Paik, “The research on the preference about anthropomorphio animal oharaoter’s visual communication of the picture book”, Journal of Integrated Design Research, (2009), 8, 129-141.
[14] J. A. Payne, A. Szymkowiak, G. Johnson, P. Robertson, R. Henderson, “Beyond Embodiment and Social Presence: Preferences for Virtual Assistant Gender and Clothing Style”, Proceedings of International Society for Presence Research Annual Conference, Philadelphia, United States, (2012) October 24-26.
[15] I. S. Park, “A Study on Responses of Consumers to Expression Types of Character Design – Focus on The Difference between The Sexes”, Journal of Brand Design Association of Korea, (2017), 15, 4-14.
APA:
Kim, Y., Lee, B. G., & Yoo, H. (2019). Cognitive and Affective Preference of Visual Information Regarding Gender and Level of Resemblance of Human. International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, 124, 47-58. doi: 10.33832/ijast.2019.124.04.
MLA:
Kim, Youngsang, et al. “Cognitive and Affective Preference of Visual Information Regarding Gender and Level of Resemblance of Human.” International Journal of Advanced Science and Technology, ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 124, 2019, pp. 47-58. IJAST, http://article.nadiapub.com/IJAST/Vol124/4.html.
IEEE:
[1] Y. Kim, B. G. Lee and H. Yoo, “Cognitive and Affective Preference of Visual Information Regarding Gender and Level of Resemblance of Human.” International Journal of Advanced Science and Technology (IJAST), ISSN: 2005-4238(Print); 2207-6360 (Online), NADIA, vol. 124, pp. 47-58, Mar. 2019.
IJAST aims to facilitate and support research related to advanced science and technology and the applications. Our Journal provides a chance for academic and industry professionals to discuss recent progress in the areas of advanced science and technology.
